VACATION INC. MOCK CAMPAIGN

The goal: Remind target audience of the importance of SPF in winter.

The concept: Promote existing products with a shift in seasonal branding.

I focused on the brand's traditional "off-season" and imagined how to acitivate it. I took inspiration from Vacation's vintage leisure aesthetic and developed designs with that 90's Après Ski vibe.

Vacations aren’t exclusive to summer and neither is SPF.