FRANZ BAKERY REBRAND

The goal: Redesign Franz packaging to stand out on the shelves and incorporate their PNW origins.

The concept: A food truck tour at farmers markets along the West Coast to launch the rebrand. 

Recieved Student ADDY Award in Gold for Integrated Brand Identity Campaign

DESIGN: SOPHIA GREENE

STRATEGY: JOURNEY UTPADEL

COPY: LUL SEBHATU